We are a company registered in England and Wales under company number 09609673, whose registered office is located at 98 Cheetham Hill Road, Manchester M4 4EX, United Kingdom (“we” or “us”) are committed to protecting and respecting your privacy.
We must have a lawful basis to process your personal data, and this policy explains what our lawful basis is in respect of each purpose for which we keep and use information about you. Generally, we are allowed to process your personal data where it is necessary in connection with a contract between us (such as a contract to supply our products), where it is necessary in order for us to comply with our legal obligations, or where we have a legitimate interest to do so (but we will always consider whether your right to privacy overrides our interest).
Please note that links from our website may take you to external websites which are not covered by this policy. We recommend that you check their privacy policies before submitting any personal information to such sites.
We will not be responsible for the content, function or information collection policies of these external websites.
What information do we collect about you and how do we collect it?
You are not required (by law or by any contract with us) to provide personal information to us via this website. We will only require you to provide personal information to us where it is necessary for us to provide you with our products at your request.
Information you provide to us
We may receive personal information about you whenever you contact us. For example, by doing the following or for the following reasons:
Enquiring about our products
Signing up for marketing emails and/or direct mail – you change your marketing preferences at any time
Signing up to our WhatsApp messages
Date of birth – to prevent and detect against fraud against you and Forever Unique Limited
Using and browsing our website (including placing an order)
Taking part in competitions, surveys and promotions
Telephoning, texting, writing by post or emailing us
Enquiring about, or applying for, job vacancies – this information may include the following:
Additional information relevant to your use of our site and services, such as your marketing preferences, survey responses and feedback
Information about your order, including the recipient
Payment information (this is securely collected and processed by our payment provider)
Normal identification information, such as your full name, date of birth, age, gender.
Photograph and clothing preferences.
Contact information, such as your postal address, email address and telephone number
Your CV including details of your education and employment history (and any other information which you may choose to provide to us with your
Information we collect about you from other sources
We may collect information about you from other sources. This may include the following:
Information you have shared publicly, including on social media (particularly in respect of job applications).
If you apply for a job, we may collect information about your criminal record by obtaining a DBS check through an approved agency.
This list is not exhaustive, and in specific instances, we may need to collect additional data for the purposes set out in this policy.
Information we receive about you from other sources
Sometimes you will have given your consent for other websites, services or third parties to provide information to us.
This could include information we receive about you if you use any of the other websites that we operate or the other services that we provide, in
which case we will have informed you when we collected that data if we intend to share that data internally and combine it with data collected on
this website. We will also have told you for what purpose we will share and combine your data.
It could also include information from third parties that we work with to provide our products, such as payment processors, delivery companies,
technical support companies and advertising companies. Whenever we receive information about you from these third parties, we will let you know
what information we have received and how and why we intend to use it.
Use of your social media content
If you agree to us using any image, video or other content from your social media profiles (including Instagram, Facebook and Twitter), you confirm
You are the owner of all intellectual property rights (including copyright) in such image, video or other content and that you are entitled to grant us
the rights set out in this paragraph;
You grant us a perpetual, irrevocable, royalty-free license to use, copy and publish your image, video or other content for the purposes of promoting,
advertising and endorsing us and our goods and participating in any promotional activity, including us using your image, video or other content
in any media including social media, our website and banner, email content, print advertising and blog content;
When using, copying or publishing your image, video or other content in accordance with the above bullet-point, you consent to us including your
name, user profile and other information from your social media profile in any such use.
Please let us know if at any time you wish us to stop using any of your image, video or other content in promotional activity by contacting us by
email at email@example.com or telephone our Customer Service line on 0845 121 3000.
How do we use your personal information?
We take data protection law seriously, so below we have set out exactly how and why we use your information, and what our legal basis is to be
able to use your information in each way.
Supplying our products
It is necessary for us to use personal information about you to enter into and perform the contracts that we make with you, such as when you
become a customer. Using your information in this context is necessary so that we can:
Provide you with information about your contract with us
Provide you with information about our products
Verify your identity
Deal with any complaints you may have
Contact you about any changes that we make to our products
Administer our website, including troubleshooting problems, analysing statistics, conducting research and tests and keeping the site secure
If you enquire about, or apply for a job vacancy, it is necessary for us to use your personal information as part of the recruitment process, in order
to assess your suitability for a particular role.
Telling you about other products or services that we think may be of interest to you
We may use your information to identify and tell you about our products or services that we think may be of interest to you. We will only do this
where you have informed us that you would like to receive marketing communications through email and/or direct mail.
We may also use your information to invite you to participate in market research. If we do contact you about market research, you do not have to
participate. If you tell us that you do not want to receive market research communications, we will respect this.
Whether you choose to receive marketing communications, or market research communications is entirely up to you. You can choose to receive
both, none, or one or the other. You can also choose whether you would like to receive marketing communications through both email and direct
mail, none or one of the other.
Your choice will not affect any products or services that you have purchased from us, nor will it affect any quotes for products or services you buy in
You can update your preferences by using the links in any of our emails to you, by getting in touch using our website or our Customer Services
team, or through the Account section on our website.
Telling you about products that are similar to ones that you have already bought
If you have already bought a product from us, we may contact you with some information about products that are similar.
We will only contact you by email or text message or direct mail and you can choose not to receive these messages at any time. Simply follow the
instructions in the message or get in touch using our website.
Making our business better
We always want to offer the best products, services and experience that we can. Sometimes this means we may use your information to find ways
that we can improve what we do, or how we do it.
In this context, we will only use your information where it is necessary so that we can:
Review and improve our existing products and develop new ones
Review and improve the performance of our systems, processes and staff (including training)
Improve our site to ensure that content is presented in the most effective manner for you and for your computer
Measure and understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
We want to stay in touch with you. Sometimes we may need to use the information that we have about you in order to respond to your questions or
let you know about important changes.
We will only use your information in this respect where it is necessary so that we can:
Interact and respond to any communications you send us, including where you use the Contact Us section, and any social media posts that you tag
Let you know about any important changes to our business or policies
Verifying your identity
We may use your information where it is necessary for us to do so in order to meet our legal obligations or to detect and prevent fraud, money-
laundering and other crimes.
Protecting you and others from harm
We may use your information where it is necessary to protect your interests, or the interests of others. This may include in the event of criminality
such as identity theft, piracy or fraud.
We need all the categories of information listed above to allow us:
To enter into and perform our contract with you;
To enable us to comply with legal obligations; and
To pursue legitimate interests of our own or those of third parties (provided your interests and fundamental rights do not override those interests).
The situations in which we will process your personal data are listed set out in the table below and indicate the purpose or purposes for which we
are processing or will process your personal information.
Change of purpose
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another
reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose we will notify you
and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is
required or permitted by law.
Who do we share your personal information with?
We may share your data with selected third parties. For example, we may share your information with:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
Our staff so that we can provide our products and services to you;
Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about
identifiable individuals to our advertisers but have the right to provide them with aggregate information about our users. We may make use of the personal
data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;
Analytics and search engine providers that assist us in the improvement and optimisation of our site; and
Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
There are certain exceptional circumstances in which we may disclose your information to third parties. This would be where we believe that the disclosure
Required by the law, or in order to comply with judicial proceedings, court orders or legal or regulatory proceedings
Necessary to protect the safety of our employees, our property or the public
Necessary for the prevention or detection of crime, including exchanging information with other companies or organisations for the purposes of fraud
protection and credit risk reduction.
Proportionate as part of a merger, business or asset sale, in the event that this happens we will share your information with the prospective seller or
How long do we keep your personal information?
We will only store your personal information for as long as we need it for the purposes for which it was collected. If you have purchased a product from
our website then we will keep this information for 5 years to fulfil our legal obligations.
If you apply for a job vacancy (or otherwise send us your CV) we will retain your CV (and any publicly available information, for example from social
media) for a period of 6 months. If we are considering you for a particular role, we may retain this information for longer than that period.
In all other circumstances, we will keep your information only for as long as necessary for the purpose it was collected. At the end of that period we will
delete your data completely, or anonymously aggregate to use in in a non-identifiable way for statistical analysis and business planning.
Where we store your personal data
The data that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It will also be processed
by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment
of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer,
storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have
given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password
confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we
cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we
will use strict procedures and security features to try to prevent unauthorised access.
In order to find out more information about our transfers outside of the EEA, please contact us using the details below.
What rights do you have in respect of your personal information?
You have the right to be informed
We have a legal obligation to provide you with concise, transparent, intelligible and easily accessible information about your personal information and
our use of it. We have written this policy to do just that, but if you have any questions or require more specific information, you can get in touch using
Contact Us section of the website.
You have the right to access your personal data
You have the right to ask us to confirm whether or not we hold any of your personal information. If we do, you have the right to have a copy of your
information and to be informed of the following:
Why we have been using your information
What categories of information we were using
Who we have shared the information with
How long we envisage holding your information
In order to maintain the security of your information, we will have to verify your identity before we provide you with a copy of the information we hold.
The first copy of your information that you request from us will be provided free of charge, if you require further copies we may charge an administrative
fee to cover our costs.
You have the right to correct any inaccurate or incomplete personal data
Where you have requested a copy of the information we hold about you, you may notice that there are inaccuracies in the records, or that certain parts
are incomplete. If this is the case you can contact us so that we can correct our records.
You have the right to be forgotten
There may be times where it is no longer necessary for us to hold personal information about you. This could be if:
The information is no longer needed for the original purpose that we collected it for
You withdraw your consent for us to use the information (and we have no other legal reason to keep using it)
You object to us using your information and we have no overriding reason to keep using it
We have used your information unlawfully
We are subject to a legal requirement to delete your information
In those situations you have the right to have your personal data deleted. If you believe one of these situations applies to you, please get in touch using
You have the right to have a copy of your data transferred to you or a third party in a compatible format
Also known as data portability, you have the right to obtain a copy of your personal data for your own purposes. This right allows you to move, copy
or transfer your personal data more easily from one IT system to another, in a safe and secure way.
If you would like us to transfer a copy of your data to you or another organisation in a structured, commonly use and machine-readable format, please
contact us. There is no charge for you exercising this right.
You have the right to object to direct marketing
You can tell us at any time that you would prefer that we do not use your information for direct marketing purposes. If you would not like to receive any
direct marketing from us, please contact us or use the links provided in any of our marketing communications, and we will stop sending direct marketing
You have the right to object to us using your information for our own legitimate interests
Sometimes, we use your personal information to achieve goals that will help us as well as you. This includes:
When we tell you about products or services that are similar to ones that you have already bought
When we use your information to help us make our business better
When we contact you to interact, communicate or let you know about changes we are making
We aim to always ensure that your rights and information are properly protected. If you believe that the way we are using your data is not justified due
to its impact on you or your rights, you have the right to object. Unless we have a compelling reason to continue, we must stop using your personal data
for these purposes.
In order to exercise your right to object to our use of your data for the purposes above, please contact us.
You have the right to restrict how we use your personal data
You have the right to ask us to stop using your personal data in any way other than simply keeping a copy of it. This right is available where:
You have informed us that the information we hold about you is inaccurate, and we have not yet been able to verify this
You have objected to us using your information for our own legitimate interests and we are in the process of considering your objection
We have used your information in an unlawful way, but you do not want us to delete your data
We no longer need to use the information, but you need it for a legal claim
If you believe any of these situations apply, please contact us.
You have rights related to automated-decision making and profiling
Any automated decision-making or profiling we undertake is solely for the purpose of tailoring the information which we provide to you. We will not
use automated decision-making or profiling to make any decisions which will have a legal effect upon you or otherwise significantly affect you, and
you have the right not to be subject to such decisions. If you have any concerns or questions about this right, please contact us.
In order to be able to offer you Klarna’s payment options, certain aspects of your personal information will be pas, such as contact and order details, in
order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance
This version was last updated on 12th May 2019 and historic versions can be obtained by contacting us.
If you wish to make a complaint about our collection or use of your personal data, please contact us in the first instance so that we may seek to resolve
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the statutory body which oversees data protection law in the
UK. Please visit the ICO website if you wish to lodge a complaint with the ICO.
Forever Unique Ltd, 98 Cheetham Hill Road, Cheetham Hill, Manchester M4 4EX or