An Eau de Parfum illuminated by the vibrant smile of flowers and citrus fruits, the smooth caress of woods and the serenity of musks.
Seema Malhotra lives in Cheshire with Sandeep and their two sons. Since she was a child, Seema was surrounded by clothes as her older cousin studied Fashion Design. Seema would watch in awe as her cousin sketched and transformed pieces of fabric into ready-to-wear dresses. It was at this moment that Seema knew she wanted to become a Fashion Designer.
After excelling in every aspect of her degree in Fashion and Design (BA) at the University of Salford, Seema decided to take a year out and it was then that she met Sandeep Malhotra. Sandeep was helping to run his parent’s fashion empire, involving buying and selling in London, Paris and Turkey – and one year later they got married. Seema supported Sandeep through his career, living as a housewife in their Cheshire home. Through his journey, Seema realised that she could start her own fashion business. After working with Sandeep as an agent for French and Italian fashion brands, she began to open doors to a number of niche boutiques.
Forever Unique is a luxury fashion brand specialising in ladies occasion wear. Established by Seema Malhotra and her husband Sandeep in 2008, Forever Unique has paved the way for accessible and affordable designer fashion, being a go-to brand for celebrities on the red carpet and empowering women through the power of beautiful clothes.
Seema Malhotra’s inspiration came from the glamorous supermodels of the late 1980s, including Claudia Schiffer, Naomi Campbell and Cindy Crawford. This gave her the drive to set out to reinvent the glamorous woman of today. She went on to design a capsule collection of 10 dresses and travelled the world for inspiration for producing her collection. It was at this point that Forever Unique was born. Within one week, Seema’s designs had sold out and she continued to expand the collection to over 500 pieces, as it stands today.
Sandeep and Seema make a great team in every sense of the word. Their strengths are different yet complementary. Seema is the creative powerhouse behind many of the looks on site, she has an instinctive feel for both colour and pattern and she loves to style our models and shoots. Sandeep is ‘Mr black & white’, thinking about the numbers, the suppliers and ensuring that we bring the right product to our customers at the right time.
Forever Unique is a luxury fashion brand specialising in ladies occassion waer. Established by Seema Malhotra and her husband Sandeep in 2008, Forever Unique has paved the way for accessible and affordable designer fashion.
Unlike most fashion brands, trends don"t dictate us - you do. We work closely with our brands and customer to be best in class for party outfits, weddings, brunch and more.
The present is female, and We"re super proud to be made up of 80% women(CEO included). Shout out to the SF guys, too!
Please note this is for reference only.
Please refer to the product description for a more accurate size guidance.
|Size XS||Will ﬁt size 6-8|
|Size S||Will ﬁt size 8-10|
|Size M||Will ﬁt size 10-12|
|Size L||Will ﬁt size 12-14|
|Size XL||Will ﬁt size 14-16|
|Size XXL||Will ﬁt size 16-18|
|Size XXXL||Will ﬁt size 18-20|
|One Size||Will ﬁt size 8-14|
Top tips for measuring up: Use a fabric tape measure. Make sure you are relaxed and stood straight and not stooping. Use a mirror to make sure you are measuring the correct points. Ask someone to help if possible for a more accurate measurement.
Bust: Relax you arms by your sides and measure around the whole of your bosom at the fullest part.
Waist: Measure the narrowest part of your waist.
Hips: Stand with your feet together and measure the widest part of your hips.
Dress Lengths: Our dress lengths are measured from the underarm along the side seam to the hem. On styles that are without armholes, these are measured from the top of the dress to the hem, again, along the side seam.
Belts: Measure the area where the waistband of your trousers will sit. Our belts are measured end to end (excludingthe buckle). Please keep in mind that belt length can vary with each style. Some are made in a stretch fabric, some are to be worn around your natural waistline and others wrap around your hips.
If you are unsure of what size to buy please contact a member of our team: 0845 121 3000 (Mon-Fri 10:00-18:00).
Fashion Store Online LTD, 98 Cheetham Hill Road, Manchester, M4 4EX, UK. 13912686