Seema Malhotra lives in Cheshire with Sandeep and their two sons. Since she was a child, Seema was surrounded by clothes as her older cousin studied Fashion Design. Seema would watch in awe as her cousin sketched and transformed pieces of fabric into ready-to-wear dresses. It was at this moment that Seema knew she wanted to become a Fashion Designer.
After excelling in every aspect of her degree in Fashion and Design (BA) at the University of Salford, Seema decided to take a year out and it was then that she met Sandeep Malhotra. Sandeep was helping to run his parent’s fashion empire, involving buying and selling in London, Paris and Turkey – and one year later they got married. Seema supported Sandeep through his career, living as a housewife in their Cheshire home. Through his journey, Seema realised that she could start her own fashion business. After working with Sandeep as an agent for French and Italian fashion brands, she began to open doors to a number of niche boutiques.
What We Offer
Forever Unique is a luxury fashion brand specialising in ladies occasion wear. Established by Seema Malhotra and her husband Sandeep in 2008, Forever Unique has paved the way for accessible and affordable designer fashion, being a go-to brand for celebrities on the red carpet and empowering women through the power of beautiful clothes.
Seema Malhotra’s inspiration came from the glamorous supermodels of the late 1980s, including Claudia Schiffer, Naomi Campbell and Cindy Crawford. This gave her the drive to set out to reinvent the glamorous woman of today. She went on to design a capsule collection of 10 dresses and travelled the world for inspiration for producing her collection. It was at this point that Forever Unique was born. Within one week, Seema’s designs had sold out and she continued to expand the collection to over 500 pieces, as it stands today.
Sandeep and Seema make a great team in every sense of the word. Their strengths are different yet complementary. Seema is the creative powerhouse behind many of the looks on site, she has an instinctive feel for both colour and pattern and she loves to style our models and shoots. Sandeep is ‘Mr black & white’, thinking about the numbers, the suppliers and ensuring that we bring the right product to our customers at the right time.